Why Santa's Marketing Works Better Than Yours!

By Sean D'Souza Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time. If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below. Jingle Bells, Jingle Bells, Jingle All the Way... If you go to the heart of Santa's marketing, the one word you come away with is 'consistency'. Generation after generation have been exposed to one brand, one message, and the same powerful imagery. Just like Mercedes own the term 'luxury' and Volvo owns the term 'safety', Santa owns the word 'hope'. Every kid worth his Nintendo, hopes he's got enough points on the goodness scale to justify a mountain of gifts. Yet, most companies get tired of their own brand. They chop, change and pour thousands (if not millions) of dollars into a bottomless pit of mindless change. Take a look at McDonald's advertising, for instance. McDonald's own the word family outing yet their ads have been straying down the teenager path. Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where! Santa doesn't waver. His customers are kids. Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers, adults and everyone. Can you see the magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves. At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping! You Can Spot Him in the Middle of a Crowded Sky Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish. It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life. Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief she brings and how she goes about it-specially if you're the one in pain. That's only half the story. The construction of the message elevates her from simple number crunching to brain surgery and makes her unique. If you want differentiation you need look no further than the guiding light of Santa's sleigh-- Rudolph, with his shiny nose. Can you even remember the names of the rest of the eight reindeer? One very important point, however, is that the marketing message isn't just different, but also customer-oriented. Rose takes the clutter out of administration and Rudolph provides a beacon for clearer navigation. If you don't have a benefit for the customer, just being different is going to get you nowhere. Give and You Shall Receive How many of you are out there networking like crazy? Trying desperately to fill in your steadily depleting bank reserves? You want, want, want! Take a look at Santa's style. He's into giving first. If you probe deep into your mind, you'll find the people you like best are those who have given you their time, their money or their knowledge. You trust them, and it's very hard to say no when they ask you for a favour in return. The deepest core of human emotions is fear. Every single product or service, without exception, is sold on the basis of turgid fear. The only known antidote to fear is TRUST. When trusts struts upwards, fear banishes itself to penguin land. The more you pile up the trust, the more you can do business. Wouldn't Santa be able to sell you just about anything? Would he be able to cross-sell and up-sell product? Santa could knock on your door next summer and you'd be more than happy to have him join your barbeque. It's up to you to build up the trust one Lego block at a time. Identify your clients and see what you can give them. It could be information, time or even a chocolate covered scrumptious cookie. It's the old 'What's in it for me?' theory. If you can't find something calorie-ridden for their minds or bodies, they won't want to see you. Play Santa. It works. He Knows if You've Been Bad or Good... Heck Santa knows his customers. He even knows when you are sleeping, or awake. Then, there's you. Look at your biggest customer. What's her name? When is her birthday? Does she like Indian curries or sushi? In curries can she handle hot or medium? What does she think about you? What doesn't she like? You're guessing for sure. You can't be dead certain because you've been so busy looking at dollar signs that you've missed the plot completely. The reason why Santa's marketing works is because he intimately knows your individual needs. If you want a drum kit, you get one. If you want a Barbie, you don't end up sulking with a xylophone. Santa knows because he's interested in giving. To give, you have to know exactly what the receiver wants or your gift is not worth the packaging it's wrapped in. Some people worry about invading personal privacy. Hogwash! When was the last time you got upset because a supplier turned up with a big chocolate cake (your favourite) for your birthday? or with rare stamps for your son (because he loves collecting stamps)? Santa's invades our privacy gently and uses it to give, not to take. That's why we don't mind it. The tax department on the other hand, uses our information to take and therein lies the principal difference. Once a Customer, Always a Customer Santa Doesn't Lose Customers. Period. One of the primary reasons why he's able to achieve this amazing feat is because he thinks of his customer's customer. His customer is the kid, who in a few years gets a little wiser about Santa and his customer's customer is the parent who has the amazing power to get their children to be nice not naughty, if only for a short while. Since the concept works in their favour, they do all the advertising. Without TV, radio or the internet, Santa's message gets a grip on millions of kids around the planet. These kids grow up and the marvel of Santa is handed down through the generations. While It's OK For Santa, How Would This Work In The Real World? Say, If You Sold Jeans. Jeans West, a jean retailer, has several of the answers. I needed one pair, but Stephanie (the sales girl) sold me two--not by hassling me, but by gently reminding me I would get $20 off the second pair. Then, with my purchase, she gave me a gift voucher of $10, for my use or to pass on. They, also signed me up for a loyalty program that offered to give me a 10% discount if I purchased over $250 worth of product in the next 6 months. This Is Effectively What Jeans West Did to Make Me a Permanent Customer. Step 1: The sales person asked the right questions to find out my need.
Step 2: She up-sold the product giving me good value for money.
Step 3: A gift voucher with a validity date, ensured an additional purchase. Or even better, the chance for me to pass it on to another person thus 'creating a customer' for Jeans West.
Step 4: Tying my fickle consumer head into a loyalty scheme. They wanted me to stay with them forever. Santa's steps may vary, but in essence he ties you into a solid loyalty program that is near impossible to get off. It's 'customer get customer', rather than 'advertising get customer.' It's cheaper and it works! In conclusion here are the main points why Santa's customers keeps coming back. These concepts may sound old, even trite, but have been proven time after time to work well. Test them against your company and brand to see where you can learn from the man from the North Pole. 1) Solid branding: We're not talking lease here. Consistency is the key. This applies everywhere from networking meetings, advertising to any sort of communication that goes out. Keep hammering home the same unique message and put it up front. The weather changes all the time which is why we can't trust it. If you must change, it's because your old message isn't doing a complete job. I changed our first baseline from 'Recession proof business principles' to 'Reactivating dormant business clients.'
The proposition was the same but the second line got 10 times the response. 2) Differentiation: Santa knows he can be a courier with a difference. You, too, can create your own legend. Nike used Just Do It. Coke threw in the concept, Rum and Coke, indelibly burning the word classic into our consciousness. Sameness is in your mind. No matter how many brands exist on the market, your product has a fingerprint of its own. You just have to dig deep to find out. 3) Build trust by giving first. Life is all about sowing, then reaping-but sowing comes first. If you don't give first, you will only get limited results. The more you stop thinking of yourself and focus on what the customer needs instead, the more you are trusted. Business is all about trust. If you don't have it, you're yesterday's soup. 4) Know your customer... Like you know the hair on your head. Data collection and its optimum usage will get you right into their minds and keep you permanently rooted in. Every time they see you, they should think you are Santa coming to town. 5) Reactivate dormant clients They are all volcanoes. Sitting there with the power to erupt mightily. Figure out who they are and how you can work in tandem with them. Forget your product or service. That's a given-- It has to be good. Find out the 'everything else' factor and you will keep them for life. Like Santa does... Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas on marketing strategy,psychological tactics and branding. Judge for yourself when you read these small business ideas Article Source: http://EzineArticles.com/?expert=Sean_D'Souza http://EzineArticles.com/?Why-Santas-Marketing-Works-Better-Than-Yours!&id=87438 buy xanax no prescription
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Football Betting Tips

By [http://ezinearticles.com/?expert=Anthony_LeMaire]Anthony LeMaire Football betting is a bit less of a gamble than other types of betting. Its not quite the crap shoot of, well, craps because the bettor has an opportunity to gauge the quality of each and every team. That being said, there are some football betting tips that can help you get the most out of the weeks games. While no betting system is foolproof, these football betting tips will help you come out ahead. First, dont get greedy. Gamblers all want to have the big win, but try not to put all your eggs in one basket. So long as you get a series of wins, you should come out ahead. Its recommended that you put smaller bets on a wider variety of games, rather than put one huge bet on a single gameunless you think the game is a lock. Unfortunately, the spread set by odds makers for any game is rarely a lock. A couple of other football betting tips: find a good online site and do your homework. You want to find that makes good on payouts in a timely manner. Often, gamblers are disappointed to find that they are not immediately credited to their bank account. This can be the case if you dont make bets directly from your debit card. It can sometimes take weeks, or even months, to be credited if you dont bet with a quality site. You need to research both online gambling sites as well as the teams youll be betting on. Professional gamblers sometimes work full time researching the weeks games. This is not quite feasible for everybody, but try your best to research the game before you make a bet. One of the better football gambling tips is to subtract from the spread of the favorite, rather than adding to the total of the loser. More often than not, this will lead to a win for the bettor. [http://www.hollywoodsportsbook.com/]Sportsbook
Since 1997, Hollywood Sportsbook has provided millions of internet sports betting enthusiasts with a secure internet sportsbook experience. Article Source: http://EzineArticles.com/?expert=Anthony_LeMaire http://EzineArticles.com/?Football-Betting-Tips&id=329855 buy prescription tramadol without
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Samsung E900 - 'Mobiling' Unplugged

By [http://ezinearticles.com/?expert=Day_Kevi]Day Kevi Slider mobile phones are becoming extremely popular these days. Even though several mobile companies have come up with some high end sliders, yet, Samsung is still topping the chart. Slider phones from Samsung are not only gorgeous in looks, but also high on performance. In the last few years, Samsung has unveiled several slider phones including the highly sophisticated Samsung E900. This high performance phone from Samsung has changed the entire saga of 'mobile entertainment'. A detailed analysis of its features will give a fair idea about its power performance. Let's proceed. First come to the display of the phone. The Samsung E900 is equipped with a 262k colour TFT screen supporting a resolution of 240 x 320 pixels. This screen arranges good viewing experience for the pictures and videos taken with the integrated 2 megapixel camera (with flash and 4 x digital zoom) of the phone. Go to the depth of photography by using different photo effects and frames. Another plus point with the imaging feature of the phone is its MPEG4 and H263 video recording capability. The handset is now available in different exciting colours like Samsung E900 Gold and Samsung E900 Pink. Now see the music feature of the phone. The phone is endowed with an impressive music player supporting a large number of files like MP3, ACC, ACC+, eAAC+ and WMA. Speakerphone feature is there in the phone-you can listen to your favourite tracks without using the earpieces also. If you take interest in gaming, then the [http://www.free3gmobilephoneoffers.co.uk/Phone_Deal.asp?Ph=Samsung--E900]Samsung E900 may be a good resort for you-the phone has got embedded Java games. What's more, it supports downloadable games also. The Samsung E900 is equipped with good connectivity features like Bluetooth, EDGE, SyncM and USB. Internet is also accessible via WAP 2.0, XHTML and GPRS. Voice memo, voice recorder, document viewer, TV output, email client, 80MB internal memory, MicroSD memory card support etc. complete the feature list of the phone. If you want to now more about Samsung E900 which available with different colours like [http://www.free3gmobilephoneoffers.co.uk/Phone_Deal.asp?Ph=Samsung--E900--Gold]Samsung E900 Gold & Pink then please visit our site: [http://www.free3gmobilephoneoffers.co.uk/]Mobile Phones. Article Source: http://EzineArticles.com/?expert=Day_Kevi http://EzineArticles.com/?Samsung-E900---Mobiling-Unplugged&id=554408 card credit debt elimination program reduce credit card debt
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Becoming The Obvious Choice In A Sea Of Competition

By Rich Harshaw Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years. But what do these words really mean to you in your business? Usually they mean that a business will attempt to sell a product or service that is somehow different than the competition's to a certain, specific target market. In theory, this is a great idea. If you could just reach that one segment of the market with your great, new, innovative product... Welcome to reality. If your company is innovative enough to develop a truly unique product or service that is earning you a profit, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undersell your price, and steal your market share. It's immutable. So as your next line of defense, you choose to position yourself as the quality leader within your field. Or as the low price leader. Or as the service king. You soon find yourself in a battle with four other companies - all claiming to have the largest selection, lowest prices, highest quality or best service. A marketing free-for-all usually ensues. Each competitor tries in vain to shout with the loudest voice that his business is superior. Headlines get bigger, radio ads get more obnoxious, advertising agencies get richer. More significantly, customers begin to discount any claim made by any of the companies. Is niche marketing the way to go then? Obviously, different is better than "me too." The question isn't whether or not to be different, but rather how to communicate those differences in a way that your customers will believe and embrace them. Your Real Opportunity for Innovation Lies in the Marketing. Here's What Marketing Really Is... You need to realize three things about business to understand marketing. These three things are always true, regardless of what industry you're in: 1) All businesses do just one thing: They Woo Customers - Period. 2) All customers want just one thing: The Best Deal - Period. 3) Your marketing should do just one thing: Articulate Why You're The Best Deal - Period. You can build confidence if you articulate your advantage. This is not a complicated thing. If you dispute any of the three points, please call me to discuss it at once. I don't want to be wrong about such simple stuff. But if this is such simple stuff...then why do most businesses have so much trouble executing a decent marketing plan? I say it's because, in general, we are lazy communicators. See if this scenario sounds familiar. When you get home from work, your spouse asks you how your day was. What do you usually say? Fine, okay, I'm tired, great, it stunk. Do these words actually communicate anything? What about when you see someone you know at the store and you ask, "Whatcha doin'?" (as if you really care or can't tell by looking) and he answers, "Fine," which is actually the answer to the other question he was expecting, which is "How ya doin'?" We are a society of lazy communicators...we are on communication autopilot. Don't think, just talk. These communication habits spill over into marketing and advertising all the time. Show me 99% of all marketing material created and I'll show you a huge jumble of hyperbole, fluff, platitudes, and yawnably unbelievable, black hole nothing words. Words like cheapest, professionalism, service, quality, speedy, convenient, and best. These words do absolutely nothing to communicate why you're the best deal. NOTHING. Claude Hopkins, the greatest advertising man in history, summed it up: "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." Consider an example. The city I live in has just over 150,000 people. The local yellow page directory lists a whopping 81 companies that repair air conditioners. Of those, 34 spend from $300 to $5,000 a month for space ads in addition to the regular category listing. Some of the advertisers claim to be "the" experts. Most tell me in bullet points that they only charge one low rate, even if service is needed after hours or on weekends. Almost all of them tout that they fix all major brands. None of them, however, give me a compelling reason why I should call them instead of their competitors. The "unique" claims of each company have become generic, unappealing, and meaningless to the prospect...who is just waiting to be sold. Surprisingly, very few businesses really make more than a token attempt to distinguish themselves from their competitors. Once a company stakes out a position in the marketplace, the usual strategy is to foolishly proclaim to all potential customers, "Here we are, now give us all the business that you have been giving to our competition...for no justifiable, rational reason." Fortunately, you can cash in on what your competitors are doing wrong. The most powerful tool you can use to stand head and shoulders above your competition is the Articulated Sales Argument (ASA). Your ASA is the singular, unique benefit that your customers can expect to receive when they favor your business instead of your competitor's - stated in specific, graphically illustrated terms. An air conditioning repair company I know of in Las Vegas harnessed the power of the ASA and tripled the size of its business in less than a year. Before developing and implementing an ASA, the company had been guilty of running "me too" advertising. Their yellow page ad (where 90% of their business came from) had the company name plastered across the top in huge letters. Bullet points let everyone know that they provided 24-hour service, they serviced most major brands, they had 22 years of experience, etc. Because everyone else's ad said essentially the same thing and since their ad was relatively large, they were able to build a respectable business in spite of their "me too" approach. Each year, they were able to generate enough revenue to do the following: 1. Add a new truck or two to their fleet. 2. Keep their repairmen busy most of the time. 3. Generate a small profit for the owners. 4. Continue to run the advertisement. What more could small business owners ask for? A lot more! The first step in developing their ASA was to determine what customers wanted most from an air conditioning repair company. In the 8 month long Las Vegas summer even a couple of hours without an air conditioner is sheer misery. Customer surveys confirmed their notion - fast service was to be the premise for their ASA. But everyone else already claimed to have fast service. Some companies even put FAST SERVICE in big headlines at the top of their ads. It wasn't as if nobody else had ever figured out that being fast was important. The funny thing was that nobody else had ever figured out a way to say it in a way that would allow them to stand head and shoulders above the competition. The next year they ran a half page ad as usual (no additional expense), but changed the wording to say, "Because we have 58 repairmen on call 24 hours a day to man our 27 service trucks, we can guarantee that your home or business will be cool within 2 hours of your call - or there's no charge for the repair." And that was just the headline! The rest of the ad went on to explain that if the crews were too busy to fix the unit right then or if the repair would take longer than 2 hours, portable units would be brought in to cool the house at no extra charge until the repair was completed. Bottom line, the customer would be cool in a hurry - period. The company put a lot of faith in their new ASA based on previous test results - they actually only had 17 repair trucks and about 40 technicians when they first placed the ad. They were counting on the ad to generate enough business to afford them the additional trucks and personnel. The number of calls the ad generated quadrupled in less than one month after the new book came out. More importantly, they were able to convert 50% of the calls into jobs - up from 38% before. Gross revenues soared and new trucks were bought to keep up with demand. The end of the year profit for the owners was higher than they thought they would ever see. Their integration of the ASA "fast service" was the key element in the company's turnaround. Obviously, other factors contributed as well, like the company's underlying dedication to fulfilling the "big promise" of fast service. But the point is a simple headline stating the ASA "fast service" increased their bottom line by over 400% with no additional advertising cost. What's Your ASA? The ASA really is the keystone of all your marketing. Everything else depends on it. Rich Harshaw is the founder of the Monopolize Your Marketplace system and CEO of Y2Marketing Business Marketing Strategies Article Source: http://EzineArticles.com/?expert=Rich_Harshaw http://EzineArticles.com/?Becoming-The-Obvious-Choice-In-A-Sea-Of-Competition&id=59999 buy phentermine free consultation
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Private Practice Marketing: Getting on the Radio

By Jeff Herring For years I've been fortunate enough to be able to be on the radio two times a week. A local morning team on the number one morning show in town have me on each Monday and Wednesday for about 5 minutes each time. As a marriage and family therapist, it's a fantastic way to market my private practice. Many people have asked me why in the world I drive over there twice a week. I usually respond by asking them do they know how much it would cost to buy 10 minutes of advertising on the radio each week? Advantages of appearing on the radio There are several advantages to being on the radio as a therapist: 1. It ups your expert-ability - When you are on the air, you are automatically seen as an expert. Listeners figure that the station would not have you on if you did not know what you were talking about. 2. You reach a larger audience - When you give a presentation to a group, you are limited to reaching only those in the room. When you are on the radio, you can reach an almost unlimited number of listeners. 3. Listeners quickly come to know, like and trust you - When you give good information that people use right away, listeners will come to know, like and trust you. And people like to do business with those they know, like and trust. Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar. Article Source: http://EzineArticles.com/?expert=Jeff_Herring http://EzineArticles.com/?Private-Practice-Marketing:-Getting-on-the-Radio&id=117986 buy ultram pay by cod
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Exhibition Displays

By Graham Croston Imagination is one of the most important considerations in producing eye-catching and appealing displays.
Don't be afraid to do something different. The more distinctive your exhibition display, the more your customers
will remember it. Have a Theme Instead of using an ad hoc approach to the displays in your exhibition; you would be better served to establish
an overall theme that will unite your products. All displays of products need not look exactly alike, but
they should be compatible or blend in with each other.
This theme can go in many directions; its determined mainly by the products you want to sell and the customers
you are trying to attract.
Have you ever been to an exhibitor's stand that really turned you off because the displays were random or
uncoordinated and made you not want to come back? Naturally, you want yours to have the opposite effect
and you want the look to be as distinctively yours as possible. Planning & Preparation Planning all the details of your display stands well as long before the event as possible is vital.
Find out the size of the space you have been allocated
Are there any restrictions on height?
Can you fix anything to walls?
Are any power sockets available on the space? If so how many?
Laptops for presentations if no power points available ensure you have adequate supplies of
battery cells ensure all are fully charged the day before.
Ensure you have sourced and purchased all equipment well in advance. Practice setting up your display,
make notes where you wish to display your key products, trying to emphasise their unique selling points to
your visitors. All personnel should be familiar with setting-up the stand, as this saves you valuable time on
the day of the exhibition.
It is important to remember that some venues have a fixed length of time in which you must have your
stands built. And at the completion of the exhibition, you may have a fixed time slot to pack your display
stand away, leaving your space in a tidy condition. Always check with the venue or organisers for time periods,
and whether it is your responsibility to remove any rubbish, etc. Attention to Detail Attractive leaflet and brochure displays are important tools in providing customers with vital and informative
details about your products and/or services.
You may consider the use of competitions to attract visitors to your stands. If so, then you could provide
competition boxes to submit slips in, or you may wish to have a box to collect business cards or suggestion
slips in. Digital Displays Incorporating movement into your display can increase your sales by as much as 317% (source POPAI).
Sound, film and pictures together - keep it simple.
What are the first thing new customers do when they enter your exhibition stand?
They form an impression of your company based on the atmosphere you've created. A Digital Screen presentation
on your company, products and services will say a lot about you. Portable Display Stand Systems You should also consider the use of pop-up display systems: these can be up in minutes. A pop-up display
stand provides maximum portability with exceptional visual impact. Wherever you have a sales opportunity,
a pop-up display stand provides an instant presence.
Roll-up banner stand systems are also easy to use and transport. Roll-up banner stand systems provide a
high-profile presence and brand/image support to:
an exhibition stand
in the foyer or reception area to an event or office
at seminars and conferences as supplementary focus points. Flexible panel display systems are perfect backdrops for your exhibitions. Portable panel systems let you
create stylish portable displays with flexible portable panel options. Flexibility comes first with the folding
panel displays and portable panel displays that can be reconfigured to change your display to suit your
space. A wide range of accessories and finishes are available too. Manning the Stand staffing the stand at all times is very important. The personnel should be dressed smartly, be friendly and
have a thorough knowledge of the products and/or services. They should be experienced and know when to
approach the visitor: if they do it too early, they can create a pressure sales environment, and if they do it too
late, the visitor may feel you are not interested in them and move on to another stand.
Always ensure adequate personnel are available on the stand at all times. Otherwise, if you get a large influx
of visitors at once, you will not be able to provide the high standard and professional image you wish your company to have. Conclusion These are just a few of the things to consider and remember before your next exhibition, seminar, trade show,
or other event you may be attending. Article by Graham Croston who may be contacted through http://www.gjplastics.co.uk
The following web sites may prove helpfull sources for purchasing display equipment.
http://www.mediadisplayssolutions.co.uk
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Backgammon Playing Tips

By [http://ezinearticles.com/?expert=Shawn_Somerville]Shawn Somerville Playing backgammon can be fun, especially if you know how to win by playing effectively. But sometimes a tip or two can help you even more and make you a better player. One of the best strategies to win is to block your opponent in. It will keep them from moving their checkers out of your home board and going out. This must be done early in the game to keep your opponents two checkers in your home board there. So you must move your checkers to points 7, 5, and 4 as quickly as possible and even 2 and 3 if possible. Keep your point of 6 with the six checkers where it is. This will ensure that your opponent cant get out of your home board and help your chances of blocking them in to win. By blocking your opponent in, they will be praying for double sixes once all other moves have been made to get those two checkers out of your home board. If doubles arent rolled, your opponent will be forced to move one checker at a time, as long as they get a six or better, and leave one checker vulnerable behind. Of course while veering off your own checkers, make sure you dont leave one alone where your opponent can send you off the board to go through their side. When in doubt, hit. This can help you win because once your opponent is hit, that checker is the piece they must move before they can do anything else on the board. So if you hit them multiple times, they will have to get several pieces back on the board and get past your checkers to win. Make sure you do not hit where it will make you vulnerable to being hit yourself. Unless of course it will be advantageous to you, as in early in the game when your opponent wont have you blocked in. Hitting when you have a block started can also be good because once you get several spots blocked, your opponent will have a harder time getting their checkers out of your home board and beating you. It is even possible to hit them several times and get your block set. That way you can block them from returning to the game board and even having a chance at beating you. These two tips are not the only way to win, but they are good ideas for beginners to become better players. Once you master these, winner most of the time will not seem like such a hard thing to do. All of Shawn's [http://www.homebackgammon.com/articlelist.asp]backgammon strategy articles can be found at [http://www.homebackgammon.com]HomeBackgammon.com along with bonus codes, freeroll listings and tournament schedules. Article Source: http://EzineArticles.com/?expert=Shawn_Somerville http://EzineArticles.com/?Backgammon-Playing-Tips&id=261520 order diazepam confirmation e-mail pax shopping valium
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Tips and Ideas for a Corporate Identity Makeover

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4 Things You Can Do Immediately After Your First Date

By Scott Patterson The first date with a woman can be a nerve-wracking time. You've spent the past hour or so with her and you start to wonder 'what's the next step'? So what should you do at this point? Well your actions at this point should be based on how well the date went. If you've had a great time, then you know you can try for another date. On the other hand, if you two didn't click, then you should cut your losses and not try for a second date. To give you an idea of what you should do, I've included four different outcomes that'll happen once your date has concluded. When you're coming to the end of the date, you should do a quick evaluation and make a decision based on which of these four results you want. Result #1: Go your separate ways Let's be honest here There are going to be first dates where you don't hit it off with a woman. Either there was no chemistry or your personalities don't mesh, it'll be obvious the two of you won't going on a second date. Once you realize it won't work, end the date and cut your losses! Since the date was brief, you really haven't wasted that much time or money. By ending the date quickly, you'll be able to avoid hurt feelings and will move on to the next woman. So when you realize the date has gone badly, just end and tell her you have stuff to do. But please be honest and don't promise to call her you're never planning on speaking to her again. Result #2: You set up a second date Many guys think a first date is only successful if you end up having sex. In my opinion, this is wrong! There are a lot of times when you want to have a lot of fun on a first date, but don't want it to lead to sex. This is especially true if you're looking for a long-term relationship. During your first date, you'll probably get an idea if there is chemistry between the two of you. At this point, you can try two things: First you can suggest a 'venue change' (I'll cover this in the next section) and go on an immediate second date. Or you can end the date if one of you has already made plans after the first date. Now if one of you has to leave after the first date, I suggest you immediately set up a follow up date. Here's how to do it As you're ending the date, take something from the conversation and playfully turn it into concrete plans for landing that second date. For instance if she expressed interest in a particular type of music mention that you're checking out a band which is similar to her taste. Then ask if she wants to 'tag along' with you. Or even now that you've broken the ice, you could go out to dinner or promise her a home cooked meal. The point is one the first date has ending, immediately make plans for the second plan. Result #3: Transition immediately to the second date One technique many guys use at the end of a first date is to do a 'venue change'. This is where you leave the location of your first date and immediately go another place. Since you're changing locations the woman will subconsciously think you've gone from the first date to a second date. As I mentioned before, your first date should be real casual. But if you feel a lot of chemistry has been built, you can use a venue change to continue the positive emotions and go someplace where the two of you'll get to know each other better. The best way to do a venue change is to plan it out before the first date. If things go well, you can casually mention you're planning on meeting some friends at this place and ask if she wants to 'tag along'. If she agrees you should immediately leave the location of your first date and transition right into the second. Result #4: Make things sexual Regardless of whether you've pulled a venue change or just had a single date, there might be an opportunity to have sex with a woman on the first date. Now before we proceed, I just want to mention that having sex on the first date is an event that doesn't happen very often, especially if you're trying to build a relationship. So don't be too disappointed if it doesn't happen. On the other hand, if you're determined to have sex then you should first find out
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Strategy to Win Online Poker Freeroll Tournaments

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Treating Depression With Modern Approaches

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5 Top Reasons Why People Lose Money In Horse Races

By [http://ezinearticles.com/?expert=Alex_Dale]Alex Dale Millions of dollars and pounds are being spilled every day into the horse
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on your investment. Is such systems exist, why do people still lose money on the tracks? Simply because the system itself is not enough. You need to be able
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Mortgage Broker Marketing that Gets a Returning Real Estate Agent

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Chicago Drug Rehab: Long Term Help For a Real Recovery

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Taking Corrective Action After Peer Review

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Depression - It Can Affect Everyone

By [http://ezinearticles.com/?expert=Michael_Russell]Michael Russell About 21 million people suffer from depression. Depression affects the way one feels about themselves. It involves the body, mood and thoughts. If a person is depressed it can affect the way they sleep and eat. Having depression is not the same as feeling blue temporarily. Despite of what some people think it is not a sign of weakness either. If a person with depression doesn't get any treatment then it can last for weeks, months or even years. Treatment can help most people overcome depression. There are different types of depression. The three most common types are major depression, dysthymia and bipolar disorder. Major depression is a combination of symptoms. Having major depression will affect your everyday life such as working, sleeping and eating. Dysthymia is a less severe form of depression. It involve long-term chromic symptoms, however they are not disabling like major depression. It will keep them from feeling good. People with dysthymia can suffer from an episode of major depression. Bipolar disorder is sometimes called manic-depressive disorder. Bipolar is characterized by cycling mood changes. Severe highs are called mania or manic. And lows are depression. Sometimes the cycle changes are dramatic and rapid. Most of the time the cycle is gradual. When in the depression cycle, a person can get most symptoms of major depression. When they cycle to mania, they will often have lots of energy, be very talkative and overactive. Mania can affect judgment and social behavior. This may cause serious problems and lead to embarrassment. If the mania is untreated it can worsen to a psychotic state. Depression can be inherited. It often runs in families. The question is, is it inherited genetically or learned behavior. Depression can occur in somebody who has no family. Bipolar studies have shown that families, whose members of each generation develop bipolar, that those with illness have a different genetic makeup than those who do not become ill with the disorder. Whether the depression disorder is inherited or not, depression is associated with the changes in the brain structure and or brain function. Women have been known to experience depression more often that men. For women many hormonal factors contribute to the higher rate of depression. Especially during menstrual cycle changes, pregnancy, post partum and menopause. Also environmental stress factors such as single parenthood, caring for children and aging parents. Men are less likely to develop depression, however men are more likely to deny that they are depressed and unfortunately doctors are less likely to suspect it. The rate of suicide is higher in men, but more women attempt suicide. The rate of suicide increases in men around the age of 70 and peaks after the age of 85. Depression in men may often be masked by the use of alcohol or drugs. They may work extremely long hours. If a man realizes he is in depression he is more unlikely to seek help for treatment. Some symptoms of depression are sad, anxious, feelings of hopelessness, helplessness, pessimism, loss of interest in pleasurable hobbies, fatigue, hard time concentrating, insomnia or oversleeping, weight gain or loss, thoughts of suicide and persistent physical symptoms that do not respond to treatment, like headaches, chronic pain, and digestive disorders. Here are some examples of mania; excessive happiness, unusual irritability, lack of need for sleep, increased talking, racing thoughts, increased sexual desire, a big increase in energy, poor judgment and inappropriate behavior. Michael Russell
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Discuss Your Accomplishments During the Interview

By Michelle Roebuck When preparing for your interview, you need to be ready to discuss your accomplishments. Surprisingly, many people are reluctant to talk about their accomplishments. But this is exactly what the interviewer wants to hear from you. Discussing your accomplishments separates you from the rest of the people applying for the job. It helps you stand out and show that you are more qualified than the others. Remember, the whole point of an interview is to sell yourself to the interviewer. He or she needs to know that you are the right person for the position. Below are some of the subjects you need to be ready to discuss during the interview. Think of what accomplishments you made in each of these subjects. For the last subject, which is about the company you want to work for, make sure you do your research on the company before the interview. If the interviewer asks you what do you know about their company, and you dont know what industry their in, their mission statement, who their customers are, then the interviewer will probably determine that you arent the right person to represent their company. Here are the subjects: Work History Where did you work?
How long did you work there?
How much did you make at your current or previous job?
What position(s) did you hold there? Skills What skills do you have?
What skills do you plan on learning?
How have those skills helped you in your previous positions? Personal Characteristics
What are your career short term and long term goals?
What are your strengths and weaknesses?
What are you looking for in a company if employed there? The Company Where You Want To Be Hired What is the companys mission statement?
What is their product or service?
What are the requirements for the job?
Does the company offer opportunities for advancement?
If you want the job, you have to sell yourself. The interviewer wants to hear about your accomplishments because it helps them determine whether you are the perfect person for the job or not. Michelle Roebuck provides job interview tips and resume writing advice at http://www.job-interview-and-resume-tips.com.
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Reduce Online Dating Dangers

By Lesley Chew Are you still seeking your soul mate?

Or are you just looking for friends with the same interests?

Well, online dating is definitely a great way to widen your circle of friends. It is really fun to meet many interesting people and sometimes addictive for many people. Some have even met their soul mate by meeting their perfect lifetime match through an online dating portal! It is just amazing the convenience and the benefits that online dating brings to the busy people.

If you are new to online dating, there maybe risks which you may put yourself in even without you knowing. Good thing you are reading this! Here are some dangers of online dating that you might face and what you can do to reduce such risks :

1. The very first danger of online dating is when you become a scam victim. Not everyone in the online dating scene is a good guy or girl. Many scam artists masked their real identity in order to cheat someone not only of their money but emotions, feelings as well. Sad but true many women catch men and ask them for money by giving empty promises. Then after the money comes to them, they disappear. There are even cases when men sexually assault the women when meet up for a date after they meet on an online dating site.

So, do not be over-credulous. The person who you are communicating with can write anything in his or her profile and he or she may not be whoever they tell you. In fact, you cannot be completely sure if it is a she or a he. In case you decide to meet your dating partner do some background checks. Moreover, to be safe, your first date should be during daytime in a busy public place. Better still, get a friend to come along.

2. Another possible danger of online dating is to give out your real address and personal information. Well, the person who is asking for your address might seem completely normal and harmless, you may even know him online for quite time. In any case, you should never give your home or work address as you dont really know who you are dealing with.

Thus, remember never give out your personal information. No real phone number or address. Some people do not even share their real name (as you can find the address and even the phone number using it), but use nicknames instead. If things get serious and if enough time has passed you may consider sharing such information with your dating partner.

3. Another danger of online dating is to get lots of unsolicited email messages. There will be many people asking for your email address in order to continue your relationship off the online dating site and only in a few hours, you will discover that you have become a spammer victim with your email box flooded with spams.

So, if you can stick by those general guidelines, online dating can be a great and safe experience. When in doubt, do not hesitate to consult your friends or families on what to do. Most importantly, never meet someone you met online in person alone without informing anyone else.

One final tip trust your gut feeling and never take chances. If your feel a person is right and genuine go ahead you might have found the love of your life. However, it is better to be very careful and do not rush things. Take one-step at a time and think over it many times before you actually do it. Lesley writes articles on online dating services at her website Online-Dating-Fun.info Read more on online dating and how you can prevent being scammed online. Article Source: http://EzineArticles.com/?expert=Lesley_Chew http://EzineArticles.com/?Reduce-Online-Dating-Dangers&id=459025 no prescription xanax online canada
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